It goes beyond marketing. It’s a passionate belief in our resources and product…

Marketing Belize requires the delicate balance of research-driven strategies, a thorough understanding of the country’s resources and what motivates/inspires potential travellers to our shores. This allows the Belize Tourism Board (BTB) to develop strategic campaigns to a targeted demographic. These markets include: North America, South America and Europe.

Our niche markets include honeymoon/weddings, fly fishing, birding and cuisines (among the most popular). However the top activities include diving and extreme adventures.

As a country with around 36% reserve terrain and 608,740 acres of marine reserves, we are a significant conservation body within the Mesoamerican ecosystem. This biodiversity is one of the main focuses of sustainability and attraction for Belize.