Belize Marketing Opportunities
What We Do
The BTB’s Marketing and Communications Department promotes Belize as a top travel destination in key markets, including North America, Europe, and LATAM. The department is divided into specialized units, each focusing on key areas
Local Public Relations and Communications
- Working with stakeholders and local media to share BTB activity updates.
- Managing the Belizean Traveller Campaign to promote domestic tourism through stakeholder discounts, giveaways, and travel specials.
- Managing the BTB’s Frontline Hero Award Program to honor outstanding tourism workers with staycation packages.
- Managing the Civic Pride Campaign to foster respect for Belize’s resources and culture through ads, school presentations, and clean-up events.
📖 Belizean Traveller
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Digital Marketing Unit
- Creating engaging content to showcase Belize via social media platforms, Travelbelize.org, and the TravelBelize app.
- Managing social media platforms like Facebook, Instagram, TikTok, Pinterest and YouTube.
- Updating and managing TravelBelize.org and belizetousismboard.org.
- Helping local stakeholders improve their digital marketing skills through our Digital Marketing Summit.
- Using technology to engage with potential travelers through our AI assistant chatbot and TravelBelize app.
🗺️ Travel Belize
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Branding & Hospitality Unit
Branding
- Sharing Belize’s story through global campaigns.
- Working with media to keep Belize in the spotlight.
- Managing crisis communications.
- Developing branding guidelines for the tourism industry.
- Organizing events like the B.O.O.M. Conference and National Tourism Awards.
Hospitality
- Welcoming visitors warmly at key entry points.
- Providing accurate information about Belize to travelers.
- Working with the National Sustainable Tourism Master Plan to improve visitor experiences.
- Ensuring high customer service standards at major locations like airports and tourism centers.
Travel Trade
- Building relationships with travel agents, tour operators, and trade media.
- Promoting Belize at trade shows, expos, and roadshows.
- Hosting webinars and presentations to educate trade professionals.
- Organizing familiarization tours (FAMs) for travel advisors and product managers.
- Managing programs like the Belize Travel Specialist Program and the unBelizeable Rewards.
Join our WhatsApp group by clicking here.
Join our Fam Service Inventory by scanning the QR code or clicking the link.
https://form.jotform.com/Belize_Tourism/FAMInventory2025-2026